BBA Business Analytics,
at The University of Texas at Austin

Businesses are generating and collecting a massive amount of data from both business transactions and user generated data. Students that graduate with a degree in Business Analytics will be prepared to leverage statistical analysis, data mining, natural language processing, optimization, and machine learning to provide practical recommendations to improve business results in a wide variety of areas, including finance, marketing and supply chain management. They will also understand the ethical issues surrounding the design, development, and use of these technologies.