BBA Business Analytics,
at University of Wisconsin-Whitewater

Businesses, nonprofits and government organizations are increasingly reliant on the effective use of data. The business analytics major in the UW-Whitewater College of Business and Economics is an applied program that enables students to solve business problems with data. With a deep understanding of analytics and the broad business foundation of a BBA, graduates will be prepared to interpret data-driven insights in business settings and communicate recommendations to the business community.