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Senior Business Analyst, Marketing at Google
Senior Business Analyst, Marketing
@
Google

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Posted on: 
September 26, 2023
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Status: 
Expired

Summary of the Senior Business Analyst, Marketing job at Google

Google is hiring a Senior Business Analyst, Marketing with 5 - 10 years of experience. Based in United States - Multiple Locations and with Hybrid ways of working. The expected salary range for this role is $160,000 - $246,000
About Google

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Senior Business Analyst, Marketing - Job Role & Responsibilities

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Kirkland, WA, USA; New York, NY, USA; Seattle, WA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Campaign Business Analyst, you will be focused on the commercial segment, providing business-critical insights and ensuring cross-functional alignment of goals and execution between marketing and sales. You will focus on aligning business goals with effective day-to-day operations across cross-functional teams.

In this role, you will be a key member of the Google Workspace Marketing Demand Generation team. You will bring strategic thinking, strong quantitative skills, and sound business acumen to bear on key issues and opportunities across multiple customer segments. You will pull together data across various dashboards, and draw insights from the data to report on business performance and opportunity areas for growth. You will help to prepare and deliver presentations in business review meetings.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Measure and analyze the effectiveness of demand generation campaigns, across the funnel and various channels.
  • Report business performance and identify areas of opportunity for growth.
  • Prepare and deliver presentations in regular business review meetings.
  • Partner with Finance and Operations on internal planning processes, including budgeting and goal setting.
Senior Business Analyst, Marketing - Job requirements

Minimum qualifications:

  • Bachelor's degree in a Quantitative field, or equivalent practical experience.
  • 8 years of experience in management consulting, investment banking, or corporate strategy.
  • Experience with data analysis, data modeling, and SQL.
  • Experience building and delivering presentations to executive stakeholders, synthesizing data sets into insights.

Preferred qualifications:

  • MBA or similar academic credentials.
  • Experience developing Business-to-Business go-to-market strategy.
  • Experience working with Salesforce, Marketo, Google Analytics data, with the knowledge of Business-to-Business (B2B) marketing (e.g., Metrics, KPIs, etc.).
  • Understanding of routes to market, sales and marketing alignment, and channel strategies (e.g., web, social, email, paid media, etc).
  • Knowledge of Python, R or another scripting language, and understanding of the software and cloud computing market.
  • Ability to drive insights across a broad spectrum of topics and maintain high quality of work.
What we offer at Google

The US base salary range for this full-time position is $160,000-$246,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Please mention “I found this job at DataAnalyst.com!” in your application, it will help us offer you more opportunities

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Google

Google

is hiring

Senior Business Analyst, Marketing

Website:
Posted on: 
December 11, 2024

About Our Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Job Description & Responsibilities

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Kirkland, WA, USA; New York, NY, USA; Seattle, WA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Campaign Business Analyst, you will be focused on the commercial segment, providing business-critical insights and ensuring cross-functional alignment of goals and execution between marketing and sales. You will focus on aligning business goals with effective day-to-day operations across cross-functional teams.

In this role, you will be a key member of the Google Workspace Marketing Demand Generation team. You will bring strategic thinking, strong quantitative skills, and sound business acumen to bear on key issues and opportunities across multiple customer segments. You will pull together data across various dashboards, and draw insights from the data to report on business performance and opportunity areas for growth. You will help to prepare and deliver presentations in business review meetings.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Measure and analyze the effectiveness of demand generation campaigns, across the funnel and various channels.
  • Report business performance and identify areas of opportunity for growth.
  • Prepare and deliver presentations in regular business review meetings.
  • Partner with Finance and Operations on internal planning processes, including budgeting and goal setting.

Requirements

Minimum qualifications:

  • Bachelor's degree in a Quantitative field, or equivalent practical experience.
  • 8 years of experience in management consulting, investment banking, or corporate strategy.
  • Experience with data analysis, data modeling, and SQL.
  • Experience building and delivering presentations to executive stakeholders, synthesizing data sets into insights.

Preferred qualifications:

  • MBA or similar academic credentials.
  • Experience developing Business-to-Business go-to-market strategy.
  • Experience working with Salesforce, Marketo, Google Analytics data, with the knowledge of Business-to-Business (B2B) marketing (e.g., Metrics, KPIs, etc.).
  • Understanding of routes to market, sales and marketing alignment, and channel strategies (e.g., web, social, email, paid media, etc).
  • Knowledge of Python, R or another scripting language, and understanding of the software and cloud computing market.
  • Ability to drive insights across a broad spectrum of topics and maintain high quality of work.

What we offer

The US base salary range for this full-time position is $160,000-$246,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Apply now
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