We are Alo. We inspire mindful movement, wellness, and taking the consciousness of physical practice and meditation into the world - this is the real studio to street.

We make technologically advanced activewear, scientifically forward, clean beauty & wellness solutions, and igniting movement & mindfulness content to bring more mind-body wellness to the world.

Alo stands for Air, Land, Ocean. Behind everything we do is the intention to protect and respect our planet's resources with solar power and sweatshop-free, eco-aware production, our non profit has brought yoga and mindfulness to millions.

Alo is a feeling. We see a tomorrow where the pursuit of happiness starts with one intentional breath, where health is wealth and where joining together to lift each other up changes the vibration of the world.

We are seeking a Senior Digital Business Analyst with experience in retail marketing and merchandising, and a passion for data-driven, repeatable, and rigorous analytics. The ideal candidate has a deep appreciation for the e-commerce landscape and understands that style and statistics go hand-in-hand. You’ll build actionable insights by studying user engagement/behavior and publishing your findings to real-time data dashboards; you’ll put those insights to work by collaborating with our Marketing, Product, Merchandising, and Data groups to design and launch experiments; and you’ll keep us agile by developing new metrics and custom reporting. If you’re an experienced analyst, with expertise in the e-commerce space and a desire to do impactful, visible work, we look forward to hearing from you.

You’re comfortable building reports from the ground up for new features & AB tests. You are familiar with various e-commerce platforms such as Shopify and are a self-motivated learner when it comes to exploring new data visualization tools such as heap or datastudio. Your goal is to discover performance opportunities within the shopping funnel (navigation-plp-pdp-cart-checkout) and communicate your insights to the business, thereby influencing the strategic product roadmap.

RESPONSIBILITIES

• Monitor site funnel metrics to discover traffic trends, click-through patterns, customer engagement, product performance, and purchasing patterns
• Design, develop, and maintain reporting dashboards to tie those funnel metrics to Alo’s strategic business goals, so that key trends are recognized and acted upon quickly
• Investigate product performance from a merchandise hierarchy perspective, in order to plan monthly merchandising category targets and to identify cross-sell/upsell opportunities
• Collaboratively design and execute statistically-powered A/B tests with tools like Optimizely and Heap
• Monitor, measure, and define metrics measuring business KPIs including AOV across the funnel
• Associate new features and products with conversion and retention-based metrics
• Address ad-hoc requests according to SLAs
• Document and share your work, and contribute to a culture of data rigor

QUALIFICATIONS

• Minimum 6+ years Professional Experience in Retail or eCommerce Analytics/Business Intelligence
• Proficient in reconciling and reporting on data from many sources, including Shopify, Redshift, Heap, and FDM4
• Experience with Python, Heap, Tableau, GA or similar tools to transform and visualize data.
• Strong verbal, written, & presentation skills, with ability to communicate advanced analytics to non-technical executives & cross-functional stakeholders.