At Rothy’s, we’re committed to constantly optimizing our sustainable efforts. From our planet-friendly materials to the way we treat our team members, we consider sustainability every step of the way. And we’ve been that way since the very beginning.

The Digital-Commerce team are masters of blending art and science. This team of Ecommerce, Paid Media, and CRM experts combines creative thinking and analytics to deliver an industry-leading experience across our digital platforms. This team works closely with the Brand Marketing and Merchandising teams to bring product stories to life in an impactful way, and partners hand-in-hand with our ProdUX team to explore new areas of opportunity in our digital ecosystem.

This role will report directly to the VP of Digital-Commerce.

What You’ll Do

• Generate & own reporting dashboards and derive related insights that enable the Digital-Commerce team (CRM, Paid Media, Ecomm) to act on immediate opportunities or mitigate risks
• Own monthly and annual bottoms up sales forecasting and actualization process and collaborate with Digital leadership on this effort
• Leverage full suite of analytics tools to create whole picture of customer journey, friction points, and opportunities
• Deliver routine (weekly, monthly, quarterly) reporting that dives deep into business drivers including Paid Media/CRM marketing, site merchandising & content with a keen focus on CRO
• Develop measurement unification framework between last touch and incrementality metrics and support incrementality proxy creation workflows
• Formalize and standardize customer reporting metrics for key Ecommerce and digital marketing channels to inform on value to business and partner with analytics in predictive modeling on opportunities
• Leverage segmentation, data visualization, and other analytics tactics to go beyond surface level reporting and drive impact
• Identify opportunities to enable cross functional teams to self-serve with standardized reporting across suite of products
• Perform cross-category and full-funnel analytics (including digital/CRM marketing, site experience, CRO, product) to provide insights that drive business decisions
• Support creation of business cases for new functionality, projects, or initiatives based on historical data, trends, and modeling
• Demonstrate an intense curiosity to learn the Rothy’s business, consumer, and market to strengthen insights
• Market Basket Analysis- Identify cross-selling and bundling opportunities by gaining insight on products that are being purchased together by our customers.
• Oversee marketing tracking clean up and ongoing workflows, standardizing UTM creation and monitoring
• Track and monitor customer trends and performance vs forecast, flagging areas of risk/opportunity in real time

You Are

• Data driven and consumer obsessed
• Team Collaboration: Ability to work collaboratively with cross-functional teams
• Detail-Oriented: Attention to detail is crucial for accuracy in data analysis and reporting
• Adaptability: Ability to adapt to changes in the e-commerce landscape and learn new tools and technologies as needed
• Certifications: Relevant certifications in data analysis, web analytics, or e-commerce platforms are a plus, though not always required
• Industry Knowledge: Understanding of e-commerce trends, best practices, and regulations in the industry
• A team leader with the ability to manage and grow your team’s capabilities
• A passion for retail and have an innate understanding of customer shopping behavior

You Have

• A bachelor's degree: A bachelor's degree in Business, Marketing, Economics, Statistics, or a related field is typically required
• E-commerce Experience: Minimum of 4 years of experience in e-commerce analysis, preferably within a retail or consumer goods industry. Paid Media exposure a plus
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Business Forecasting Exposure: Experience forecasting business trends (sales, traffic etc.)
• Technical Proficiency: Proficient in Microsoft Excel and SQL, with experience in data manipulation and querying databases
• Communication Skills: Excellent written and verbal communication skills, with the ability to present findings and recommendations to stakeholders