Since its inception, Markwins Beauty Brands has been setting itself apart from other brands in the cosmetics industry. Markwins was the first to introduce multi-palette compacts to U.S. market and is now a global leader in color cosmetics, cosmetic accessories, and beauty collections.  As the largest privately owned cosmetics company in the U.S., Markwins is recognized as a Top 20 purveyor in the global cosmetic industry.

Markwins has been continuously building a diverse collection of brands since 1984 to cater to and reach consumers of all ages, ethnicities, and skin tones. The Markwins brand portfolio includes wet n wild, Physicians Formula, The Color Workshop, The Color Institute, Black Radiance, POP, Bonne Belle and Lip Smacker, amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including department, specialty, mass, drug, and food stores, and are available in more than 60 countries, spanning 6 continents.